Shop Now The World’s First Online Global Marketplace for Diverse Greeting Cards and Gifts Read More Putting the Personal and
Meaningful Elements Back Into
Greeting Cards and Gifts
Read More Global Marketplace for
Diverse Greeting Cards
and Gifts

Kutenda was created because representation matters. Through Kutenda, we hope to normalise greeting cards for underrepresented groups, such as the B.A.M.E, L.G.B.T.Q+ and disabled communities (although this list is by no means exhaustive).

Our aim is two-pronged: firstly, we want to help our international community of independent sellers grow, get exposure and be introduced to customers across the world. Secondly, we want to start a movement to normalise diversity and inclusion, as well as spreading the importance of sustainability and supporting independent businesses.

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