Kutenda was created because representation matters. Through Kutenda, we hope to normalise greeting cards for underrepresented groups, such as the B.A.M.E, L.G.B.T.Q+ and disabled communities (although this list is by no means exhaustive).

Our aim is two-pronged: firstly, we want to help our international community of independent sellers grow, get exposure and be introduced to customers across the world. Secondly, we want to start a movement to normalise diversity and inclusion, as well as spreading the importance of sustainability and supporting independent businesses.