Kutenda is the World’s First Online global marketplace for diverse and representative greeting cards and gifts. With our products ranging from handmade to digital, you’ll never run out of options.

Kutenda was created because representation matters. Through Kutenda, we hope to normalise greeting cards for underrepresented groups, such as the B.A.M.E, L.G.B.T.Q+ and disabled communities (although this list is by no means exhaustive).

Large retailers either ignore minority artists or steal their ideas, so through Kutenda we strive to provide these artists with the platform and independence they need to grow.

Our aim is two-pronged: firstly, we want to help our international community of independent sellers grow, get exposure and be introduced to customers across the world. Secondly, we want to start a movement to normalise diversity and inclusion, as well as spreading the importance of sustainability and supporting independent businesses.

A note from our Founder:

Kutenda translates to ‘thankful’ in Shona, which is a popular language spoken in my home country, Zimbabwe.
For me, Kutenda is the perfect name for this platform because it encapsulates the difference I want to make with Kutenda: putting the personal and meaningful elements back into greeting cards.
– Avila Chidume-